THE 17 SUPER DUMBASS BLOGGING BLUNDERS Page 5
the platform. These combinations have been split-tested with millions of visitors, so they are
designed to get you the best result.
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LACK OF VIRAL
ARCHITECTURE
WHAT’S THE BLUNDER?
Neglecting to properly incorporate and leverage social sharing that drives traffic and further
engagement through viral distribution of your content.
WHY IT’S DUMBASS
Too much of a good thing can be bad. Yes, you want people to share your blog posts,
and having social sharing buttons on your blog is helpful. However, giving people too
many sharing options is distracting. It actually causes users to become overwhelmed and,
subsequently, take no action.
UN-BLUNDER THE BLUNDER
Limit the sharing buttons on your blog to only those networks where your ideal prospects are
active and that send traffic and leads to your business.
If you don’t get any traffic from StumbleUpon, then why clutter your blog with its button?
Dave and Dave and their development team have extensively researched which social
sharing mechanisms and configurations perform the best. Your best bet is to simply rely on
the millions they’ve spent testing traffic and button configurations.
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CRAZY BUSY
DESIGN
WHAT’S THE BLUNDER?
If your blog design is so crazy busy that your visitors can’t even look at it long enough for
you to get your message across, is just a Super Dumbass Blogging Blunder.
WHY IT’S DUMBASS
Chasing off visitors to your blog is the last thing you want to do. With the help of their
development team, the Daves have simplified the way you go about choosing how you want
the design of your pages to look and feel.
UN-BLUNDER THE BLUNDER
A blog’s design could be one of an infinite number of choices. However, great business blog
designs share common traits of success.
PROMINENT POST IMAGE AND VIDEO DISPLAY
A great blog is visual. You shouldn’t knock readers over with blocks and blocks of text as
soon as they arrive. Look at your blog design. Are you using images and video to draw in
readers? There are many ways to showcase images from posts in the design of your blog.
It can be as simple as an image next to an intro paragraph on your blog’s homepage or
something far more customized.
POST PREVIEWS
Marketers must think like publishers. It’s easy to think of your blog as just a blog. However,
you should think of it as a digital publication. Your blog is just like a trade magazine for
your industry. One trait of magazines that people love is the table of contents that provide
a preview for all of the articles in that issue. Instead of displaying your entire, most recent
article on your blog’s homepage, display only an excerpt and an image from several of your
most recent posts. This will allow visitors to scan some of your blog’s content and give them a
choice of what to read first.
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At the beginning of this Blogging Blunders Special Report I promised
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