THE 17 SUPER DUMBASS BLOGGING BLUNDERS Read online

  #17 – Crazy Busy Design

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  A FEW FAcTS

  ABOUT THE

  POWER OF

  BUSINESS

  BLOGGING

  In 2013, MyMarketingDept projected

  that 128 million people in the US would

  be blog readers. That’s about half

  of the United States of America. And

  while many businesses are starting to

  recognize how a blog can empower

  their business, it doesn’t mean that

  they’re doing it right…

  And most of the time it’s NOT THEIR

  FAULT. Most blogging systems make

  it nearly impossible for the average

  human to even start a blog, let alone

  blog in a FRICTION-FREE environment

  where you can focus on what you’re

  best at instead of suffering from

  FRICTION ADDICTION.

  According to HubSpot studies over the

  last few years, companies that blog...

  MORE INDEXED PAGES AND DRAW 6.9 TIMES MORE

  ORGANIC SEARCH TRAffIC THAN COMPANIES THAT

  DON’T BLOG...

  55%

  97%

  434%

  GENERATE

  GET

  HAVE

  MORE

  WEBSITE

  VISITORS

  MORE

  INBOUND

  LINKS

  So whether you’re a veteran to the

  world of blogging, or just getting

  started, this report will help keep

  you from making some of the Super

  Dumbass Blogging Blunders and show

  you how you can fix the Blunders you

  may already have fallen prey to.

  The first four Blogging Blunders are

  Marketing Blunders...

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  NO SALES

  PSYCHOLOGY

  WHY IT’S DUMBASS

  The bottom line is, we’re talking about “business” blogging here and business means

  profiting because you’ve provided value to your customers or clients.

  If you profit WITHOUT providing value shame on you.

  If you provide value WITHOUT profiting, shame on the people you’re providing value to.

  There is no way to continue offering whatever valuable product or service you provide

  WITHOUT an exchange of money happening on a regular basis. It’s how you stay in

  business. Money is simply an energy exchange that indicates that whatever you’re doing is

  helping someone else in some way. For this reason, you’ve got to build your business blog,

  and create all of your messaging in a way that leads to an exchange of money or other type

  of value that sustains your business.

  WHAT’S THE BLUNDER?

  This first Super Dumbass Blogging Blunder

  lives in the number one spot because it’s

  probably the single biggest and MOST

  deadly error that ANY business owner can

  make when it comes to blogging. It’s NOT

  focusing on using your business blog to

  provide value and to profit.

  UN-BLUNDER THE BLUNDER

  Fixing this particular Blunder is actually fairly easy if you have the right information and the

  right tool. In this case as far as tools, the Blog Beast platform is it definitely the platform that

  has the most sales psychology embedded within it. And when it comes to information, Dave

  Wood and Dave Sharpe are best in class at delivering the the highest quality information on

  blogging and sales psychology around.

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  NOT BUILDING

  A TRIBE

  WHY IT’S DUMBASS

  If you’re trying to build your blog alone,

  hoping somehow to reach a BIG audience,

  and make a difference, you’re taking the

  SLOWEST and least likely to succeed

  approach. You need a tribe!

  UN-BLUNDER THE

  BLUNDER

  You’ve got three options:

  1. Keep doing what you’re doing... going it

  alone and hoping for the best… really? That

  seems like a pretty wussy move.

  2. Start building your own tribe. That’s

  smarter than option 1, and kudos if you’re

  doing this, but there’s a much better option!

  3. Plugin to an amazing existing tribe of

  like-minded blogging entrepreneurs who

  understand the value of working together

  and leverage the community to build your

  blog fast!

  WHAT’S THE BLUNDER?

  You’re in business for yourself. Don’t mistake that for being in business BY

  yourself. There are two ways to approach building your blog, getting

  readers, and attracting team members...

  You can stand on the virtual street corner all day and shout, “I’m awesome!

  Check out my blog!” and you might get a few people to stop by and read

  or listen… building your blog readership painfully slow… one… reader… at…

  a… time…

  Or, you can enlist the help of others (your tribe) who go out and recommend

  you as a trusted authority and a leader to their friends. They do this by

  commenting on your blog posts and sharing your posts on social media.

  You’ll reach endless numbers of people.

  Building a tribe for your blog allows you to:

  • Reach a MUCH bigger audience than

  you ever could alone

  • Plugin to a circle of support that

  encourages you and keeps you going

  • Post new content confidently, knowing

  that it will be immediately read and

  shared

  • Get your content all over the social

  networks, boosting your traffic and

  your SEO

  There’s no excuse. Get a tribe.

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  GOING THE

  FREE ROUTE

  WHAT’S THE BLUNDER?

  So you’re thrifty… A penny saved is a penny earned right?

  Absolutely, unless the effort you’re putting into saving that proverbial penny is costing you the

  REAL money and success you’re after with your business blog.

  WHY IT’S DUMBASS

  There are only so many hours in the day and just about

  anything that’s “free” isn’t likely designed to make you

  money right out of the box. You’re gonna have to tweak,

  and tailor, and adjust, and guess what?

  All of that stuff is FRICTION of the highest order!

  UN-BLUNDER THE BLUNDER

  Like you’ll hear in Blunder #5, spending too much money

  to get your Internet business set up is a damn shame, but

  the flip side of that proverbial coin is trying do everything

  for “free.” Trying to do everything for free is a huge Blunder.

  In the long run it can actually cost you more money than

  paying a premium price.

  What you need to find is a system like the Blog Beast

 
platform that’s affordable enough for you to get started

  and powerful enough for you to do everything required

  of a large successful online business.

  CLICK HERE TO BE THE FIRST TO KNOW WHEN

  THE BLOG BEAST PROGRAM IS OPEN TO JOIN!

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  WHY IT’S DUMBASS

  NOT INCLUDING A

  CTA IN EVERY POST

  Empower Network’s blog is one of the top sources of leads for the company. If you’re not

  optimizing your blog with offers and calls-to-action, you’re missing out on a tremendously

  powerful business opportunity to generate leads, thus diminishing the value of your blog’s

  ROI (return on investment).

  UN-BLUNDER THE BLUNDER

  In addition to placing CTAs to the top and/or sidebar of your blog, also think about

  revisiting old blog posts (particularly those that receive the most traffic) and adding CTAs

  to them too, since people are still finding, reading, and deriving value from your blog’s

  evergreen content.

  DIFFERENT TYPES OF CALLS-TO-ACTION

  Depending on the blog visitor, that person could be at a variety of different points in the

  sales process: a first-time visitor; a warm, sales-ready lead; or somewhere in between.

  As a marketer, you should diversify the lead generation offers available on your blog so

  they apply to these different personas. These offers will fall into two different categories

  and should be attached to landing pages with lead-capture forms to pull in new and

  reconverting lead information.

  CONTENT-FOCUSED OFFERS

  These types of offers are for ebooks, webinars, research or other content that provides

  more in-depth information than a blog post. Usually, these offers are geared toward first-

  time visitors who aren’t ready for a lot of product-driven content.

  PRODUCT-FOCUSED OFFERS

  These types of offers are direct product offers like free trials, discounts, demos, etc. These

  offers are geared toward warmer leads who have already seen some of your premium,

  thought leadership-driven content offers and are now looking for more product-driven

  information.

  WHAT’S THE BLUNDER?

  There are few (or maybe even zero) calls-to-

  action (CTAs) on your blog, severely limiting

  its potential to convert visitors into leads and

  customers for your business.

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  WHY IT’S DUMBASS

  SPENDING TOO

  MUCH MONEY

  SETTING UP

  WHAT’S THE BLUNDER?

  This is one of the ultimate sins when it comes to business

  blogging. Plain and simple it means spending way more

  money than you need to in order to get your blog set up.

  The reasons that this Blunder is so unnecessary and so dumbass are too

  numerous to list, but the simplest reason is that there are solutions that are

  affordable that will get the job done as well as any overpriced system.

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